Disney focuses on leveraging established and popular intellectual property (IP) within its own integrated ecosystem, notably Micky Mouse, Star Wars, and the Marvel Cinematic Universe. In contrast, Sony emphasizes creative risks in animation to varying success, with Kpop Demon Hunters being a commercial sucess, while Madame Web was a major failure.
You are a middle level movie company. You have your own franchise, "the Fast and the Forward" series. Recently, the company has gone through a sudden management shift and requires a plan moving forward. You have enough budget to execute only one strategy.